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Beko ~ Global Fan Wave

McCANN ISTANBUL

In our campaign for Beko, FC Barcelona’s global partner, we offer all the football fans around the world the absolute opportunity to #joinTheTeam. For El Clásico, the legendary football event with more than 500 million viewers that takes place between fierce rivals of FC Barcelona and Real Madrid. We invite all fans to a worldwide celebration with the first global Mexican wave that is going to be screened during the event! Through our interactive invitation to take part in this celebration, we ask the fans to upload their segment of the video to a website, in which many other opportunities await them.

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