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TEMA ~ Oak Trees are Looking for Homes

McCANN ISTANBUL

We chose a fun approach that brought in the contributors’ own efforts to the TEMA Foundation's reforestation against soil erosion. “Sharing responsibility”, “an uncommon perspective” and “transforming goals into reality” were the core concepts of our idea.
We said: “Oak Trees are Looking for Homes”
There were a great number of volunteers, so adorable 5.000 oak acorns of the TEMA Foundation have found their homes via our Facebook application.

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